New Coke, which was a PR disaster for Coca-Cola when it first came out in 1985, is making a comeback thanks to the Netflix series “Stranger Things.” The companies broke the news today that they’re partnering to bring back the product.
“Season 3 of the show will take place in the summer of 1985, when Coca-Cola changed its formula for Coke,” the AP reports. “New Coke was considered one of the biggest marketing blunders of all time and the new version was dropped after 79 days, though sales of the original Coca-Cola rebounded.”
The report quotes Oana Vlad, director of Coca-Cola Trademark for Coca-Cola North America, saying: “The summer of 1985 did in fact change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year.”
The report notes that workers had to retrieve the recipe for New Coke from the safe to resurrect the product.
“Beginning Thursday, Coca-Cola will release a limited number of cans of New Coke as part of a ‘Stranger Things’ package,” the AP reports. “An ‘upside-down’ ‘Stranger Things’-inspired vending machine will also pop up in select cities this summer to dispense free cans of New Coke for a limited time.”