CBS has launched a new business unit whose mission is to maximize the expansion of the “Star Trek” brand beyond the traditional boundaries of linear broadcasting and streaming.
The network named Veronica Hart to lead the new unit as executive vice president of “Star Trek” Global Franchise Management.
The new unit, which reports to David Stapf, president of CBS Television Studios, will manage the “Star Trek” global brand strategy to support content development plans within CBS and under the stewardship of Alex Kurtzman.
“The unit’s goal is to invigorate and broaden the ‘Star Trek’ fan community through additional branding opportunities, such as podcasts, a reinvigorated StarTrek.com and new digital spaces, consumer products and gaming, as well as live experiential events and global attractions,” CBS said in today’s announcement. “These endeavors to further grow the brand are designed to complement the studio’s expansion of the ‘Star Trek’ universe, which now includes two live-action series, two animated projects and multiple ‘shorts.'”
Click here for more about the plan in the full announcement.