Univision Deportes Rebrands

May 7, 2019  •  Post A Comment

Univision is rebranding its Univision Deportes sports network, Deadline reports, noting that the network, to be known as TUDN, will retain its focus on soccer and other sports.

“Pronounced ‘tu-de-ene’ (or ‘my sports network’ in English), the sports network plays heavily into the overall programming offerings of the privately held Hispanic media company,” Deadline reports.

“In recent years, the company had veered outside its traditional lane under former CEO Randy Falco, courting English-speaking media consumers though websites like Gawker and the Fusion cable and digital brand,” Deadline adds. “Since current CEO Vince Sadusky took over last spring, he has refocused the company’s efforts on Hispanic audiences.”

Univision also unveiled its 2019-2020 programming lineup. Please click on the link above to Deadline for details.

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