Just weeks after its upfront programming presentation, one broadcast network is seeing cost-per-thousand hikes of a hefty 14% to 15%. MediaPost reports that the CW has closed its upfront ad deals just three weeks after the presentation.
The network is also seeing an uptick in upfront dollar volume. Based on buyer and seller estimates, the publication reports that the CW’s volume is in the $580 million to $650 million range, including the linear TV network and multi-digital platforms. The numbers are up from estimates of $560 million to $630 million a year ago.
This is the second year the CW is selling an expanded six-night prime-time schedule. The network has been selling upfront ad packages of linear TV network and digital media inventory for 10 years.
“The CW has sold about 80% of its TV inventory in the market, according to media executives,” MediaPost adds. “Strong advertising category improvement came from pharmaceutical and fast-food companies.”