“The Writers Guild of America has called off negotiations with the Association of Talent Agents in favor of pursuing individual talks with nine top agencies as it enforces a total ban on packaging fees and affiliated production for agents representing guild members,” Variety reports.

The report notes that WGA West President David Goodman announced in a 16-minute video posted late Wednesday on the guild’s website that the organization had rejected the ATA’s most recent revenue-sharing offer.

“Goodman said the offer made June 7 by the ATA in the sides’ first meeting in two months did not solve the guild’s fundamental objection to what it sees as a conflict of interest in agencies receiving packaging fees from production entities,” Variety reports.

Goodman is quoted saying in the video: “Revenue-sharing does nothing to incentivize your agency to get you a penny more in salary. It does nothing to address the real problem.”

Deadline reports that the ATA’s negotiating committee was expected to meet today or Friday to discuss the WGA move and the impasse in talks.

“Instead of dealing with the Association of Talent Agents directly, the guild says that it now intends to negotiate separately with the nine major agencies that represent writers: WME, CAA, UTA, ICM Partners, Gersh, APA, Paradigm, Kaplan Stahler and Rothman Brecher,” Deadline reports, adding that the WGA said that its next steps “will include the guild making a new offer to individual agencies.”