Lawmakers in California’s senate judiciary committee were expected today to consider amending the state’s tough new privacy law, including changes that could significantly weaken the measure, MediaPost reports.
“The law, slated to take effect next year, allows consumers to learn what personal information has been collected about them by companies, have that information deleted, and prevent the sale of that data,” MediaPost reports. “The current measure’s relatively broad definition of ‘personal information’ includes data that could potentially be linked to individuals — such as cookies, persistent identifiers, browsing history and IP addresses. The bill also has an exception for ‘de-identified’ information, which it defines as including data incapable of being linked to a particular customer.
“One of the amendments under consideration, AB 873, proposed by Assembly member Jacqui Irwin, would revise the definition of ‘de-identified’ data to include material that is not ‘reasonably linkable’ to a particular consumer. If that amendment passes, it could make the law more friendly to online marketers by exempting IP addresses, device identifiers and other pseudonymous identifiers from the material covered by the measure.”