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Disney Ad Sales Chief Rita Ferro to Be Honored

Jul 9, 2019  •  Post A Comment

Rita Ferro, the president of ad sales for The Walt Disney Co., will be honored at the Center for Communication’s annual luncheon this fall in New York, Deadline reports. The event is scheduled for Oct. 23 at the event space at 583 Park Ave.

“The event, which draws an A-list media crowd and lively comments from speakers, has featured notables including Ted Turner, David Nevins of Showtime/CBS, Vice Media co-founder Shane Smith, and former New York Mayor Michael Bloomberg,” Deadline notes. “The guest of honor receives the Frank Stanton Award for Excellence in Communication, named for the late CBS president who founded the Center for Communication, a non-profit organization promoting media education and career advancement.”

The report notes that Ferro has overseen advertising sales since 2018 for Disney’s entertainment, news, sports and kids linear and digital TV and radio businesses.

“Her portfolio includes ABC Entertainment, ABC Daytime and ABC News; Disney Channel, Disney XD, Disney Junior, Radio Disney; Freeform, FX Networks, and National Geographic Networks,” Deadline adds. “All of ESPN also is in her purview, as is the Disney Digital Network and the company’s online, mobile and social offerings and eight ABC-owned local TV stations.”

David J. Barrett, Center for Communication chairman, is quoted saying: “Rita has risen to the peak of her profession and now oversees a portfolio that is breathtaking in its vast scope. We are thrilled to honor such a talented and successful executive who so clearly embodies the underlying mission of the Center to open doors in the media industry for women and minorities.”

Here’s a clip posted earlier this year by BeetTV in which Ferro talks about unified ad sales and the shift to Google Ad Manager …

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