NBCUniversal is projecting that its coverage of the 2020 Olympics from Tokyo will bring in more than $1.2 billion in advertising, Variety reports.
The publication notes that NBCU sees its 17 days of coverage as a rare chance to reach big audiences without concern about politics getting in the way of marketers’ messages.
The report quotes Dan Lovinger, executive vice president of ad sales for NBC Sports Group, speaking Tuesday at a conference with reporters, saying the Olympic Games are “one of the most brand-safe environments for [advertisers’] campaigns.” Noting that families and other groups gather to support their teams, Lovinger added: “We are pacing significantly ahead of where we were at this same point prior to the  Rio Games.”
Variety adds: “Lovinger said NBCU was on track ‘to surpass’ its sales goal, which he would not reveal. NBCU sold more than $1.2 billion in national ads for its Rio Olympics telecasts.”