A well-respected marketing veteran is the new chief marketing officer for Showtime, after the pay-cable channel hired Michael Engleman. Engleman was most recently the chief marketing officer for TBS and TNT.
“Engleman will oversee the network’s marketing, creative advertising and digital media divisions, including consumer and distribution marketing, promotions and media,” the company said in today’s announcement. “He will also manage day-to-day operations of digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content for Showtime Networks, as well as marketing oversight of Pop TV and Smithsonian Channel.”
Making the announcement was David Nevins, chief creative officer for CBS Corp. and chairman and CEO of Showtime Networks Inc., to whom Engleman will report.
“Michael is a brilliant and experienced marketing leader whose calling card is his clever, original vision,” Nevins said. “His ability to thrive within the sensory overload of modern-day media on all platforms sets him apart, making him the ideal choice to articulate the next generation of Showtime Networks to all audiences.”