Two well-known public relations and marketing firms have made the decision to merge into one agency. According to The Hollywood Reporter, Rogers & Cowan and PMK*BNC are merging.
“The combined entity, which has yet to be named, will be led by chairman Cindi Berger (currently PMK*BNC chairman and CEO) and CEO Mark Owens (Rogers & Cowan CEO), with Rogers & Cowan co-president Alan Nierob serving as chairman of the entertainment division,” THR reports. “The leadership team will be rounded out by Shirley Hughes as president of the brand marketing division, Brad Cafarelli and Fran Curtis as vice chairmen of entertainment in Los Angeles and New York, respectively, and Bill Rosenthal as COO and CFO.”
Berger is quoted telling THR: “What’s going to be extraordinary are the resources that we will now be able to have under one roof.”
Berger reportedly cited Rogers & Cowan’s sports roster and PMK*BNC’s analytics department as examples of unique attributes that each firm will bring to the table.
“The move cements the company’s position as the biggest Hollywood-focused PR firm,” THR adds. “Together, it will represent more than 500 clients, including movie stars (Michael B. Jordan, Brie Larson, Chris Pratt), screen legends (Robert Redford, Denzel Washington, Glenn Close), musical artists (Elton John, The Rolling Stones, Katy Perry), filmmakers and producers (Joe and Anthony Russo, Jerry Bruckheimer, Robert Zemeckis) and athletes (Stephen Curry, Kobe Bryant, Chloe Kim), as well as more than 30 global brands, including Activision, Audi, Chopard, Hasbro, MasterCard, McDonald’s, Microsoft, Pandora, Samsung, Vice Media, YouTube and Verizon.”