WarnerMedia Wraps Upfront With Double-Digit CPM Hikes

Jul 3, 2019  •  Post A Comment

“AT&T’s WarnerMedia, the division that now includes all Turner ad-supported TV networks and platforms, has completed its upfront deals, posting double-digit percentage cost-per-thousand viewer increases, according to the company,” MediaPost reports.

The report notes that a company representative said WarnerMedia was “maintaining spend in linear” TV, but did not disclose specifics about upfront volume from Turner networks, nor sell-out inventory levels.

“However, the company claims ‘double-digit increases in digital spend’ for all digital platforms, including video-on-demand, digital and OTT video,” MediaPost reports. “In addition, WarnerMedia — along with AT&T sister unit Xandr, its advance TV advertising business — said the ‘marketplace responded favorably to the connectivity, trust and impact of the company’s portfolio of brands and advertising capabilities.’”

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