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MediaPost

Within Two Years TV Will No Longer Be the World’s No. 1 Medium for Ads

Jul 9, 2019  •  Post A Comment

TV is about to lose its dominant share of global ad spending within the next two years, MediaPost reports, citing a revised outlook released this week by Publicis Media’s Zenith unit.

“TV is projected to lose more than four percentage points, dropping to a 26.5% share of global ad spending in 2021 from a 30.8% share in 2018,” MediaPost reports. “Internet display advertising, conversely, will emerge as the dominant medium, but if you add search and classified advertising, the Internet already is the top global ad medium.”

The report adds: “All analog media are projected to decline with the exception of out-of-home, which will remain stable at a 6.5% share of ad budgets.”

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