“Walt Disney’s ABC secured new ad dollars for its next primetime schedule, the latest broadcast TV network to benefit from a renewed emphasis on the medium by Madison Avenue,” Variety reports.
The report cites a source who’s familiar with the situation saying upfront ad sales were up 5% to 10% from a year ago.
“With those figures as a guide, it’s possible ABC could have secured between $1.95 billion and $2.42 billion, compared with the $1.6 billion to $2.2 billion it signed up in 2018,” Variety reports.
The report adds: “Rita Ferro, Disney’s ad-sales chief, faced an even headier task than the one she has had in past years. Thanks to a massive $71 billion acquisition of the bulk of the former 21st Century Fox, Disney found itself with a vast range of inventory to sell. In addition to ABC, ESPN, Freeform and the various Disney kids cable networks, the company also had to fill the schedules of the FX and Nat Geo suites of cable outlets.”