“Apple plans to roll out the Apple TV+ movie and TV subscription service by November, part of a drive to reach $50 billion in service sales by 2020,” reports Bloomberg. Apple “is weighing $9.99 a month,” for the streaming service, after a free trial, the article says.
The Bloomberg article, by Mark Gurman, Anousha Sakoui and Lucas Shaw, adds, “The iPhone maker is entering an increasingly crowded field, led by streaming pioneer Netflix and Amazon. In the coming months, the Walt Disney Co, AT&T and NBCUniversal will debut new offerings — all targeted at the growing ranks of viewers who are canceling cable-TV subscriptions or watching on mobile devices.
“With its first foray into video subscriptions, Apple is weighing different release strategies for shows. The company is considering offering the first three episodes of some programs, followed by weekly installments, the people said.”
Bloomberg adds, “Apple’s initial slate of shows will include ‘The Morning Show,’ [with Jennifer Aniston, Reese Witherspoon and Steve Carell] Steven Spielberg’s ‘Amazing Stories,’ ‘See’ with Jason Momoa, ‘Truth Be Told’ with Octavia Spencer, and a documentary series about extravagant houses called ‘Home.’”