CBS’s All Access digital subscription video-on-demand and live streaming service will be adding children’s programming, including exclusive original series and more than 1,000 episodes of library programming. The move marks the first venture into children’s content for the service, which will begin rolling out the content later this year.
“CBS All Access has teamed up with DHX Media and Boat Rocker Studios to license its first two original children’s series, ordering new seasons of DHX Media’s ‘Cloudy With a Chance of Meatballs,’ produced with Sony Pictures Animation, and Boat Rocker’s new ‘Danger Mouse,’ produced with BBC Children’s Productions,” CBS announced.
Among the library titles being added are the original “Danger Mouse,” the classic “Inspector Gadget,” “The Adventures of Paddington Bear,” “Madeline” and “Heathcliff.”
“Based on the age and demographics of our subscriber base, with an average age of 44, we see a significant opportunity to invest in children’s programming and provide even more value for subscribers with new originals and a world-class library of programming, specifically catered to our subscribers’ children,” said Marc DeBevoise, President and COO, CBS Interactive. “We have already acquired two originals and look forward to adding even more prior to launch to further expand our children’s library.”