Disney appeared to fire a shot across the bow of Netflix as it unveiled the pricing structure for its upcoming Disney+ streaming service.
It’s hard to miss that a featured bundle made up of Disney+, the ad-supported version of Hulu and the ESPN+ sports streaming service (which has “limited” ads) is priced at $12.99 a month — exactly the same as Netflix’s standard plan. MediaPost reports that the bundle will become available when the Disney+ streaming service launches Nov. 12.
For the ad-free Disney+ service alone, the price is $6.99 per month, or $69.99 per year.
The bundling move was announced by Disney executives Tuesday during an earnings call.
“Netflix charges $12.99 for its standard plan (which allows simultaneous watching on two screens) and $15.99 for its premium plan (which allows simultaneous viewing on up to four screens and video programming in HD or 4K Ultra HD, if available),” MediaPost notes, adding that the price of Disney’s $12.99 bundle “is also below the per-month fee of between $16 and $17 that AT&T’s WarnerMedia is rumored to be planning for its HBO Max bundle. That bundle, which will include HBO, Cinemax, and a library of Warner Bros. movies and TV, will launch in beta late this year.”