Things got a little out of control Thursday at a promotion for Amazon Prime’s “The Marvelous Mrs. Maisel.”
Reports vary on exactly what happened, but it appears that the streamer’s “Maisel Day” promotion at a Santa Monica gas station, where gas was being sold for the “Marvelous Price” of 30 cents a gallon, triggered a traffic snarl and possibly even at least one minor collision.
According to some media reports, police stepped in to briefly shut down the promotion.
The Los Angeles Times reports that motorists took to Twitter to blame the promotion at a Chevron station near the 10 freeway for causing their already challenging commutes to take even longer today.
The Santa Monica Police Department sent out a tweet at 10:27 a.m. warning: “Increased vehicle traffic near Cloverfield and Michigan, Expect delays. Avoid the area if possible.”
“The 1950s-era pricing is pegged to the ‘The Marvelous Mrs. Maisel’s’ Emmy Awards campaign, which is offering deep discounts at businesses all over L.A.,” The Times reports.
While broadcast media reports indicated that the event was temporarily halted, Alana Russo, a rep for Amazon Prime Video, told The Times that wasn’t the case.
“Russo said police were counting the number of cars to ensure there aren’t too many in line before they bring more in,” The Times reports. “Amazon is also working with police to make sure that the traffic ‘doesn’t get out of hand.’”
One report indicated that after police began providing traffic control, traffic was moving fairly well by 10 a.m. But a subsequent report said traffic on the already crowded 10 freeway in the area was crawling along at under 10 miles per hour.
Among the media people tweeting about the incident was John Gregory of ABC 7, who first announced that police had suspended the event. You can see one of his subsequent tweets below …