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Research Firm Predicts Netflix’s Market Share Will Erode. Here’s Why and By How Much

Aug 21, 2019  •  Post A Comment

“While it remains the dominant force in streaming, Netflix has seen its market share erode slightly in a trend that is likely to continue, research firm eMarketer predicts,” reports Deadline.

The research firm says Netflix’s “share of U.S. OTT subscription users will fall to 87% this year from 90% in 2014, dipping further to 86.3% by 2023, as the marketplace becomes more diversified,” says Deadline.

The story adds, “‘Netflix has faced years of strong competition for viewers, coming from streaming video platforms, pay TV services and even video games,’ eMarketer forecasting analyst Eric Haggstrom said. ‘While there is no true “Netflix killer” on the market, Disney’s upcoming bundle with Disney+, Hulu and ESPN+ probably comes closest. Netflix’s answer has been to stick to what has made it the market leader—outspending the competition on both licensed and original content, [and] offering customers a competitive price.’”

The article also says that “In 2019, eMarketer estimates, Amazon Prime Video will remain No. 2 in subscription streaming, with 96.5 million viewers, a nearly 9% jump from 2018. By 2021, the e-commerce behemoth’s video offering will reach one-third of the U.S. population.”

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