YouTube today officially kicked off its new strategy of making its original series and specials available for free with ads. The streaming site also released the critically acclaimed and fan-favorite first season of “Cobra Kai” in front of the paywall for a limited time, with the show’s second season set to premiere Sept. 11.
Beginning today, fans without a YouTube Premium subscription can binge watch the entire first season of “Cobra Kai.” On Wednesday, Sept. 11, season 2 will premiere in front of the paywall for a limited time with one episode to be released each week.
“Cobra Kai” has been an international sensation with the first episode of season 1 accumulating almost 55 million views and the first episode of season 2 topping the season 1 premiere by 136%. It became the fastest YouTube Original to hit 20 million views, reaching the milestone in just 6 days.
Production on season 3 will begin soon. The series, produced by Sony Pictures Television, is written and executive produced by Josh Heald, Jon Hurwitz and Hayden Schlossberg.
YouTube will premiere its documentary “The Gift: The Journey of Johnny Cash” on Tuesday, Oct. 8.
YouTube also announced plans to bring back two of its most popular series, “Liza on Demand” and “Impulse,” for their sophomore seasons this fall. Season two of “Liza on Demand” premieres Sept. 25 and “Impulse” returns Oct. 16.
Click here for all the details in today’s announcement, including the company’s new slate of European originals.
Here’s the official trailer for the upcoming season of “Liza on Demand” …