Vanity Fair

AppleMouse: The Mega-Merger That Never Happened Because Steve Jobs Died

Sep 19, 2019  •  Post A Comment

If Steve Jobs hadn’t died, Disney and Apple could have ended up combined into one company, according to a piece written by Disney Chief Bob Iger in which he reminisces about his friendship with Jobs.

Iger’s piece, an excerpt from his memoir “The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of The Walt Disney Company,” was published Wednesday by Vanity Fair. The book comes out later this month.

Iger writes that he found out just minutes before announcing Disney’s $7.4 billion acquisition of Pixar in 2006 that Jobs’ cancer had returned.

He also writes: “I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.”

Those are just some of the revelations in the piece. We encourage readers to click on the link above to Vanity Fair to read the full excerpt.

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