NBCUniversal parent company Comcast Corp. has signed off on a deal with the sports content provider DAZN Group in a move that Reuters says further blurs the line “between traditional television operators and the streaming services that have disrupted them.”
“Starting on Thursday, Comcast’s Internet customers who use its Xfinity Flex box for streaming apps — its answer to the Amazon Fire Stick and Apple TV — will gain access to the DAZN app, according to Ben King, DAZN’s SVP of Global Distribution and Business Development,” Reuters reports. “The app will also be available to Comcast cable customers on its Xfinity X1 set-top boxes in time for DAZN’s lineup of high-profile fall championship fights starting Oct. 5. Customers must pay to subscribe to DAZN.”
DAZN (pronounced “da zone”) launched about a year ago in the U.S. with John Skipper, former president of The Walt Disney Co.’s ESPN, as executive chairman, the report notes.
“It is best known for shaking up the boxing world by paying huge sums of money for marquee fighters — including Mexican Canelo Alvarez’s $365 million, five-year contract, which is the largest in sports history,” Reuters adds.