Media Companies, Ad Agencies Ask Congress to Override State Privacy Laws

Sep 10, 2019  •  Post A Comment

The chief executive officers of 51 companies, including AT&T, Amazon, Comcast and the Interpublic Group, have asked Congress to pass a federal privacy law that would pre-empt state laws, including new privacy measures in California, MediaPost reports.

In a letter sent Tuesday to leaders of the House and Senate, the CEOs are quoted writing: “Consumers should not and cannot be expected to understand rules that may change depending upon the state in which they reside, the state in which they are accessing the Internet, and the state in which the company’s operation is providing those resources or services. Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws.”

MediaPost adds: “The company executives say they are supporting an approach outlined last year by the Business Roundtable, an organization representing more than 200 CEOs. That group’s approach would give consumers the right to wield some control over ‘personal data,’ but defines that term as ‘data that is held by the organization and identifies or is identifiable to a natural, individual person.’”

The report also notes: “California’s privacy law, slated to take effect next year, allows consumers to learn what personal information has been collected about them by companies, have that information deleted, and prevent the sale of that data. That bill’s relatively broad definition of ‘personal information’ includes data that could potentially be linked to individuals — such as cookies, persistent identifiers, browsing history and IP addresses.”

One Comment

  1. Yes. And who will have time to go through thousands and thousands of bits of data for all of these companies while they are watching the new Disney channel, Netflix…and checking out the actors in those shows on IMDB and the Rotten Tomatoes ratings. People know that their data is being accumulated and being used by those companies and don’t really care about those companies. The real issue is who those companies share the data with and what control over that do I have? Send me a list of that and the ability to opt out and I will make time to go through that list. Gov’t never pays any attention to what people are really concerned about when they talk about technology, and rely on lobbyists for their research, who only have an agenda good for them.

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