It didn’t take long for the snickering to begin in the media after NBCUniversal revealed Tuesday that its new streaming service will be called “Peacock.”

In a story running under the headline “NBC Might As Well Have Named It ‘Penis TV,'” Gizmodo declared that the name “is far worse than any variation on ‘plus’ or ‘TV.’”

However, Gizmodo also offered some measured praise for today’s announcement.

“Unlike the abysmal initial offerings from Apple TV+, Peacock will launch with a boatload of films and series in addition to new content,” Gizmodo noted. “Planned originals for the service include a ‘Battlestar Galactica’ reboot from Sam Esmail, the guy behind ‘Mr. Robot,’ a ‘Saturday Night Live’ docuseries called ‘Who Wrote That,’ a ‘Real Housewives’ spinoff, reboots of both ‘Saved by the Bell’ and ‘Punky Brewster,’ original animated content from DreamWorks Animation, and an original talk show series from Jimmy Fallon that absolutely no one needed, among a slate of other new content.”

The Gizmodo piece also offers this observation: “Overlooking the regrettable hilarity of [the Peacock] designation for a brief moment, let’s point out that a peacock is, of course, the official corporate logo of NBC and has been for decades. But imagine for a moment what it must have been like being in the room when this decision was made. In an increasingly competitive streaming space, NBC’s chosen fighter is Peacock. A self-own if ever I’ve seen one! Whomst is responsible for this?!”

NBC announced that Peacock will roll out in April 2020 with more than 15,000 hours of content, and noted that the streaming service will “take center stage” during the 2020 Summer Olympics.

“As previously announced, Peacock will be both advertising and subscription supported,” the company added. Details on pricing and distribution are expected closer to launch.

Click here to read the full announcement from NBC, with additional details about content in categories including drama, comedy, unscripted, “timeless titles,” film and Spanish language.