A new report sounds the alarm about plummeting levels of viewership for broadcast and cable shows, noting that many series that have recently rolled out their season premieres are delivering their all-time lows for a premiere.
“Same-day Nielsen ratings for network series have fallen precipitously in the past five years, and delayed and multiplatform viewing isn’t likely to get all of those losses back,” The Hollywood Reporter’s Live Feed reports.
The report adds: “Here is a partial list of shows that have had their lowest-rated season premieres in the past couple of weeks: ‘Modern Family,’ ‘The Good Doctor,’ ‘Young Sheldon,’ ‘Law & Order: SVU,’ ‘Empire,’ ‘NCIS: New Orleans,’ ‘American Horror Story.’ It would be no surprise to see the likes of ‘The Flash’ and ‘The Walking Dead’ join that group when they open their seasons in early October.”
THR cites “a years-long tide of declining viewership,” along with the proliferation of other sources of programming, including streaming services.
“On top of that, networks are adapting to the changing landscape by trying to reach viewers via their own apps and digital platforms, which makes it awfully easy for a viewer to miss an episode when it airs, forget to set the DVR and still be able to catch up,” THR reports. “As a result of all those changes, same-day Nielsen ratings — the numbers that are released every morning — have fallen precipitously in recent years. Some of that audience has in fact migrated to delayed viewing or other platforms, but some of it is just gone.”
We encourage readers to click on the link above to THR to read the full report.