A highly anticipated new talk show premiered Monday to strong numbers, based on Nielsen data. Disney announced that the Monday, Sept. 9, premiere of the new syndicated daytime show “Tamron Hall” saw increases over year-ago time period levels.
The show averaged a 1.4/5 household rating across 51 metered markets, improving on year-ago time period levels by 8% in households (1.3/4, Sept. 2018) while also delivering 88% retention of its lead-in (1.6/5).
“In the show’s home market of New York, ‘Tamron Hall’ dominated its 10:00 a.m. time period and was No. 1 in Households (2.3/9), more than doubling NBC’s ‘Today with Hoda & Jenna’ head-to-head in the slot (+109% – 1.1/4),” the company said. “The show’s top five markets based on Household ratings for Sept. 9 were Memphis (3.6/9), Baltimore (3.1/10), Norfolk (3.1/7), Louisville (2.9/7) and New Orleans (2.4/6).”
The announcement adds: “Tamron kicked off the Sept. 9 premiere of her show with a revealing, honest look at her journey that led her to the new daytime talk show. The first guest on ‘Tamron Hall’ was Richard Phillips, a man who spent 46 years behind bars for a crime he did not commit, followed by a surprise appearance by Grammy Award-winning artist Fantasia, who exclusively recorded the original theme song for ‘Tamron Hall.'”
“Tamron Hall” is executive produced by Bill Geddie and Hall, and is produced by ABC Syndication and distributed by Walt Disney Direct-to-Consumer and International, the global content sales and distribution segment of The Walt Disney Company.
Source: The Nielsen Company, Weighted, U.S. Metered Market Live + Same Day Ratings (9/9/19).