A piece published Tuesday in the business section of The Hollywood Reporter under the headline “How the Middle Fell Out of Hollywood” warns: “Movie studios, talent agencies and even PR firms are being forced to scale up in order to survive, and the war of attrition may further divide showbiz into very large and very small companies.”
Mark Owens, CEO of PMK/Rogers & Cowan, is quoted saying: “The entertainment world is similar to the rest of the world. On one hand there’s the need for mass and scale, and then there are smaller, very bespoke agencies that represent a few clients [for whom they] do absolutely everything. The ones in the middle are getting squeezed.”
THR adds: “Few business experts these days advocate staying midsized, and many also are skeptical of the benefits of being small. Remaining small, they acknowledge, has the advantage of being nimble, offering a personal touch and having the freedom to act quickly without a governing board to slow things down; but almost all the experts interviewed for this article lean heavily in favor of bulking up.”
We encourage readers to click on the link above to THR to read the full article.