The Verge, THR, Deadline, Variety

WarnerMedia Wins Bidding War to Stream ‘The Big Bang Theory.’ What They’ll Be Getting for Their Billion Dollars

Sep 17, 2019  •  Post A Comment

“Just one day after Netflix secured the streaming rights to ‘Seinfeld’ in a deal reportedly worth more than $500 million, WarnerMedia has gone one step further, acquiring the rights to ‘The Big Bang Theory’ in a deal reportedly worth more than $1 billion,” reports the Verge.

The story continues, “The deal gives WarnerMedia’s HBO Max the exclusive domestic streaming rights for five years, according to The Hollywood Reporter. … The deal also extends the syndication deal for ‘The Big Bang Theory’ between Warner Bros. Television and TBS through 2028.”

Reports Deadline, “‘Big Bang’ has had a profound impact on TBS, propelling the cable network to the top of the ratings and helping to launch a slew of new shows.

“‘It’s not every day you get to extend the run of a cultural phenomenon that reaches nearly 35 million viewers on TBS alone every month,’ said Kevin Reilly, Chief Content Officer, HBO Max, and President, TBS, TNT and truTV.”

Says Variety, “Nabbing ‘Big Bang’ was a clear imperative for HBO Max as WarnerMedia seeks to build a streaming platform companion to HBO that can command an extra dollar or two above HBO’s monthly asking price of $14-$15.

“WarnerMedia also opened its wallet to secure rights for HBO Max to another home-grown blockbuster, the beloved NBC sitcom ‘Friends,’ which will move to HBO Max from Netflix next year.”

Variety adds, “‘The Big Bang Theory’ bowed on CBS in 2007 and became the longest-running multicamera comedy series in U.S. history. It reigned as TV’s most-watched comedy series for the bulk of its dozen seasons. The series signed off in May with about 18 million live viewers for its hourlong finale.”

While “Big Bang” has been popular in syndication, the WarnerMedia deal brings the show to a streaming service for the first time.

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