“WarnerMedia, looking to jump-start its foray into the streaming wars,” will make its new streaming service, HBO Max, free to certain AT&T customers. AT&T owns WarnerMedia.
“When it launches in the spring of 2020,HBO Max will be available to about 10 million AT&T customers who also are HBO subscribers for no additional charge, AT&T COO John Stankey said in an interview with Reuters. That would include subscribers of DirecTV and AT&T TV Now. Stankey also said the telco might include HBO Max for free with certain AT&T wireless plans,” reports Variety. AT&T also owns DirecTV.
Variety adds, “A WarnerMedia rep declined to provide additional details on the HBO Max promotional offers.” It has not been reported how long the free offers would last. The service is expected to launch in the spring of 2020.
The Variey story also says that, “WarnerMedia hasn’t yet announced pricing for HBO Max, but analysts expect the standard retail price will be above $15 per month — which is what the standalone HBO Now service costs. AT&T is targeting 80 million subscribers for HBO Max by 2025, including around 50 million in the U.S., per the Reuters report, citing an unidentified source.
“In 2021, WarnerMedia plans to launch a cheaper, ad-supported HBO Max tier at which point it expects to add live programming as well, according to the Reuters report. AT&T chief Randall Stephenson has previously said that HBO Max will at some point include live news and sports.”