Scott Donaton, a veteran of ad agency Digitas and the former editor and then publisher of Advertising Age, has joined Hulu as head of creative, in a role leading teams promoting the Disney-controlled streaming company’s brand, Deadline reports.
In his new job Donaton will ‘oversee a full service multi-disciplinary team of experts who conceive, craft and execute creative deliverables across every touch point in the consumer experience,’ says Deadline, quoting a Hulu press release.
Donaton, who will be based in Santa Monica, begins his new job in December. “Donaton will also lead Hulu’s coordinated efforts with brand partners, reporting to CMO Kelly Campbell and working closely with ad sales head Peter Naylor,” Deadline adds.
Said Campbell: “Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu. His creative instincts and strategic approach will help unify Hulu’s creative capabilities across all of our consumer and brand touchpoints.”