Apple TV+ just launched last week, but the streaming service has already issued renewals to the four scripted dramas that launched with the service.
Variety reports that “See,” “For All Mankind,” “Dickinson” and “The Morning Show” have all received orders for second seasons. “The Morning Show,” which stars Reese Witherspoon and Jennifer Aniston and is the service’s most high-profile original, had already received a renewal and is said to be working on its 10-episode sophomore season.
“Apple has yet to release any specific details about subscribers or viewership activity on the service, which bowed Nov. 1. Sources close to Apple say the service to date has drawn millions of users who are spending on average more than an hour on the Apple TV Plus platform,” Variety reports, adding: “It’s unclear how many of those are paying subscribers rather than those taking advantage of the service’s seven-day free trial.”
Variety adds: “Sources close to Apple say the early numbers indicate that most viewers who watched one episode of the core four series went on to watch at least one more, if not two. Those metrics were well-received inside Apple as a sign that viewers were responding well to the shows.”