AT&T has a round of imminent price hikes in the works for DirecTV and U-verse subscribers, Deadline reports.
“Beginning January 19, 2020, some customers of the satellite and cable outlets will see their monthly packages rise by $1 to $8 a month depending on the tier,” Deadline reports. “Current promotional rates will remain in effect for some customers, though once those offers expire, the new pricing will apply. The company posted the changes on its website today [Monday, Dec. 9] and has begun communicating with customers about the new rates.”
Deadline notes that the company is offering a succinct reason for the increase: “because our programming costs went up.”
The report adds: “The move follows a significant jump announced in the fall for AT&T TV Now (formerly DirecTV Now), the streaming bundle offering. The increases are being implemented as the company continues to hemorrhage pay-TV subscribers. In October, AT&T announced third-quarter results showing 1.2 million fewer premium TV subscribers (a classification that includes DirecTV) in the period, and a loss of nearly 200,000 more on AT&T TV Now.”