AT&T has a round of imminent price hikes in the works for DirecTV and U-verse subscribers, Deadline reports.
“Beginning January 19, 2020, some customers of the satellite and cable outlets will see their monthly packages rise by $1 to $8 a month depending on the tier,” Deadline reports. “Current promotional rates will remain in effect for some customers, though once those offers expire, the new pricing will apply. The company posted the changes on its website today [Monday, Dec. 9] and has begun communicating with customers about the new rates.”
Deadline notes that the company is offering a succinct reason for the increase: “because our programming costs went up.”
The report adds: “The move follows a significant jump announced in the fall for AT&T TV Now (formerly DirecTV Now), the streaming bundle offering. The increases are being implemented as the company continues to hemorrhage pay-TV subscribers. In October, AT&T announced third-quarter results showing 1.2 million fewer premium TV subscribers (a classification that includes DirecTV) in the period, and a loss of nearly 200,000 more on AT&T TV Now.”
I am sure that raising prices will stop people from dropping their cable and satellite services.
Better to drop service than to pay more to watch the same shows over and over and over again. Will got back to free tv.
I agree with both former comments above. Getting ready to drop Directv due to the increase and the spotty programs. Not worth it.
An increase In price and I’ll cut the cord. I currently have you tube tv, Netflix and Amazon and am ready say goodbye after 30 years.
I was planning on quitting them at the end of my contract anyways so this just makes it easier
Lowering prices will draw more customers, it’s simple, more customers more money.
Get the scarecrow to the wizard and get him a brain.
They are forced to raise prices due to the programmers raising costs. If they don’t their margins will continue to shrink. This is mainly a programmer problem, not the distributor.