With a little less than eight months to go before the 2020 Summer Olympics in Tokyo, NBC Sports has surpassed $1 billion in ad sales for the event, according to The Hollywood Reporter.
“The network expects to book more than the $1.2 billion that it took in for the previous Summer Games in Rio,” THR reports. “And already Tokyo is pacing well ahead of Rio, which stands as NBC’s highest-grossing Olympics ever.”
The Opening Ceremony is set for July 24.
The report quotes Dan Lovinger, executive VP of ad sales for NBC Sports Group, telling reporters Tuesday during a conference call: “We believe the Olympics will unify our country.”
THR adds: “NBCUniversal is planning to carry more than 7,000 hours of coverage across broadcast, cable, digital and social. Some Olympic content is likely to appear on over-the-top service Peacock, which is set to launch in April. Parent company Comcast is set to announce details of the service at a Jan. 16 investor event.”