NBC Sports Reaches Milestone Ahead of 2020 Olympics

Dec 10, 2019  •  Post A Comment

With a little less than eight months to go before the 2020 Summer Olympics in Tokyo, NBC Sports has surpassed $1 billion in ad sales for the event, according to The Hollywood Reporter.

“The network expects to book more than the $1.2 billion that it took in for the previous Summer Games in Rio,” THR reports. “And already Tokyo is pacing well ahead of Rio, which stands as NBC’s highest-grossing Olympics ever.”

The Opening Ceremony is set for July 24.

The report quotes Dan Lovinger, executive VP of ad sales for NBC Sports Group, telling reporters Tuesday during a conference call: “We believe the Olympics will unify our country.”

THR adds: “NBCUniversal is planning to carry more than 7,000 hours of coverage across broadcast, cable, digital and social. Some Olympic content is likely to appear on over-the-top service Peacock, which is set to launch in April. Parent company Comcast is set to announce details of the service at a Jan. 16 investor event.”

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