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Daily Archives : Aug 11, 2008

BrightRoll Makes $1 Mil Pre-Roll Ad Deal

Online video ad network BrightRoll said it recently executed a $1 million month-long online video ad buy for pre-roll ads across 30 branded media publishers. BrightRoll said the $1 million pre-roll campaign is the first pre-roll buy of that size….

Univision Ups Lynch

Joanne Lynch has been promoted to president of Univision’s television station group, the Hollywood Reporter says. She will oversee 63 stations belonging to Univision and TeleFutura, the newspaper says. —Vlada Gelman

Small MSOs Exempt From Must-Carry

A ruling expected by the Federal Communications Commission will make small cable operators exempt from having to carry local TV stations’ digital signals, Multichannel News reports. The new plan by FCC Chairman Kevin J. Martin will allow eligible small multisystem…

ABC’s Avila Receives Journalism Award

The National Association of Hispanic Journalists will present its 2008 Broadcast Journalist of the Year Award to Jim Avila, ABC’s senior law and justice correspondent, TVNewser reports. He will be honored at the 23rd annual Noche de Triunfos journalism awards…

Over-the-Air Viewers Unprepared for DTV

A survey conducted by the Association of Public Television Stations found that the majority of over-the-air households that said they would buy a set-top converter box have not done so, TVNewsday reports. Only 9.2% of all TV households surveyed said…

Lionsgate to Invest $31.4 Mil in Pay TV Net

Lionsgate has invested nearly $9 million so far in the pay TV network it’s starting with Paramount Pictures and MGM, Multichannel News reports. The studio has a “mandatory commitment” to spend at least $31.4 million on the premium TV service,…

NBCU Charges Blanchard With Oxygen Media

Cameron Blanchard has been upped to senior VP of communications for Bravo Media and Oxygen Media, Broadcasting & Cable reports. She previously had responsibility only over Bravo Media, the newspaper says. —Vlada Gelman

‘Office’ Gets Post-Super Bowl Slot

“The Office” will air following the Super Bowl on Feb. 1, Entertainment Weekly reports. An “Office” spinoff was supposed to premiere in the coveted post-game slot, but executive producer Greg Daniels is launching a different show starring Amy Poehler instead,…

Green, Meyer Geek Out for ‘Heroes’

Seth Green and Breckin Meyer are closing to signing on for multi-episode arcs on NBC’s “Heroes,” Entertainment Weekly reports, citing unnamed sources. They will play comic book fans who cross paths with one of the heroes and possibly serve as…

Time Warner Battles Piracy

Time Warner is tackling digital piracy by airing programs earlier in international markets that usually receive shows months after they’ve aired in the United States, the New York Times reports. In Singapore, for example, the company will offer “Gossip Girl”…