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Daily Archives : Dec 9, 2008

ABC, ABC Studios Feeling Urge to Merge?

With NBC moving to consolidate its network and studio operations, industry insiders are beginning to buzz about the possibility of other potential mergers—and there’s a growing consensus that ABC might be next. Knowledgeable sources inside Disney and ABC insist that…

Chart: Most Watched vs. Most Discussed: Measuring Engagement

Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. By measuring these interactions, Networked Insights can see which shows have the most online engagement. For the week…

Strategy Key for MPG’s Kuehn

At a media agency, there’s strategy, and then there’s strategy. Coleen Kuehn, executive VP and chief strategist at MPG/Havas Media, says the agency’s media directors certainly are involved in strategic planning. But that’s in the context of running a business…

Big Spenders Watch and Shop

Hey, big spender! If only it were that easy during this recession-chilled holiday season to quickly identify consumers who have big bucks burning a hole in their pockets, and to reach them with targeted advertising messages. Experian Simmons decided to…

‘Exterminator’ Seeks Killer Ratings for A&E

Looking to eat Animal Planet alive, A&E Network is launching a show that takes on out-of-place alligators, pet-eating bobcats and a stadium full of bats—and not the wooden kind. “The Exterminators” launches with 13 episodes starting Feb. 4 on A&E….

Yahoo, NFL Prepare for Layoffs

Yahoo Inc. will let go 1,500 employees on Wednesday, the New York Times reports, citing unnamed sources familiar with the situation. The speculation comes after the company announced in October that it would execute a round of layoffs by the…

Poehler to Appear on ‘SNL’ Again Before Departing

Amy Poehler will return to NBC’s “Saturday Night Live” this weekend before officially departing from the show, the New York Daily News reports. Poehler made a surprise appearance last Saturday as Hillary Clinton, but announced she would be leaving the…

ABC’s ‘Motherhood’ Victim of On-Set Conflict

Motherly fights have already begun on the set of ABC’s upcoming midseason show “In the Motherhood,” Fox News reports. According to Fox, “Will & Grace” alum Megan Mullally recently said at a table reading, “There’s no talent here,” and is…

‘Grey’s Anatomy’s’ Brooke Smith Working on New Project

Former “Grey’s Anatomy” star Brooke Smith says she has “no hard feelings” about being let go from the ABC drama, Us Magazine. says. Smith already is busy writing another project with “NYPD Blue” producer David Milch, the magazine reports. While…

O’Brien ‘Thrilled’ Leno Is Staying at NBC

Conan O’Brien Tuesday welcomed the news of Jay Leno’s decision to host a 10 p.m. show for NBC, calling it a “happy ending.” “I’ve known about this for a while,” Mr. O’Brien said Tuesday during a taping of his current…