How HLN's Nancy Grace Launched the Media Frenzy Surrounding the Casey Anthony Case TheWrap
"Led by Nancy Grace, the entire cable landscape -- and now the broadcast news networks -- seem to have gotten drunk on the Casey Anthony trial," writes Lucas Shaw at TheWrap.
The article says, "Grace’s single-minded pursuit of the 'truth' about infant Caylee Anthony's death put CNN’s Headline News in second place during June, the 29-year-old channel's best ratings month ever. And it also helped the network challenge Fox News in the coveted 25-54 demo during primetime. Of course, the bigger cable news outlets noticed HLN's ratings success...By the time Tuesday’s verdict was announced, it wasn't just cable news channels covering the trial, but almost every major media outlet."
The story adds, "As HLN devoted more and more time to the story, its ratings grew -- Grace’s in particular. June was the best month ever for the network, and all of a sudden Grace found herself competing with Fox's Bill O’Reilly (not to mention leaving MSNBC's Lawrence O’Donnell in the dust).'The whole franchise, the entire channel is built around her at this moment,' said [Al Tompkins, senior faculty member for the Poynter Institute’s broadcasting and online group.]"