Burnett to Develop 'Gold Rush!' for AOL.com

By Jon Lafayette

America Online and Mark Burnett Productions said Monday that they have signed a deal to develop "Gold Rush!," a reality show that will appear exclusively on AOL.com.

The series will follow contestants hunting for treasure across the United States. Clues will appear on AOL-owned sites, including AIM.com, Moviefone.com and MapQuest.com. The clues and the show will also be promoted on other media, including television, print and wireless.