In Depth

Online Viewers Just as Likely to Watch on TV Set, Study Says

People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set. That’s the finding from a study conducted this fall by premium cable network Starz and shared with TelevisionWeek.

The online survey of 5,500 individuals 12 and older found that about 18% of that group watched TV shows and movies online, on broadband-connected gaming consoles such as the Xbox, or on cell phones. Of this group, 77% also watch live television on the TV set itself, compared to 75% of the general population who do so.

“The sky is not falling,” said David Charmatz, senior VP of product planning and development at Starz. “TV viewing online is additive. It’s not a net down.”