In Depth
Online Viewers Just as Likely to Watch on TV Set, Study Says
People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set. That’s the finding from a study conducted this fall by premium cable network Starz and shared with TelevisionWeek.
The online survey of 5,500 individuals 12 and older found that about 18% of that group watched TV shows and movies online, on broadband-connected gaming consoles such as the Xbox, or on cell phones. Of this group, 77% also watch live television on the TV set itself, compared to 75% of the general population who do so.
“The sky is not falling,” said David Charmatz, senior VP of product planning and development at Starz. “TV viewing online is additive. It’s not a net down.”
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doug buckley
I think "online" video and rich media content will and often should be watched on TV. I think the AppleTV model points to a direction that makes the most sense for the most people.
This model or trend also represents a powerful revolution of the TV itself: in that, like the internet, the future of TV cannot be completely controlled by a few or through the manipulation of money alone.
That is where my thoughts are as of Day 79 (i.e. since i began thinking about it).