In Depth

‘Biggest Loser’ Talks Turkey for Jennie-O

“The Biggest Loser” has proven to be a big winner for Jennie-O Turkey Store.

The NBC series, which chronicles the efforts of overweight people trying to reduce their size and improve their health, might not seem the most appetizing place to advertise a food product. But the producers of Jennie-O turkey are promoting the product as part of a low-fat, nutritious regimen. And they’re promoting recipes using turkey to make it easier to swallow for eaters trying to be careful about what they’re consuming.

Jennie-O Turkey has been a sponsor of “The Biggest Lower” for four consecutive seasons. It is the exclusive protein brand on the reality series and has been integrated into episodes in a number of ways. Jennie-O also has Internet tie-ins with the program.

“Our partnership with ‘The Biggest Loser’ is a perfect fit for Jennie-O, and we’ve had great success with it every season,” says Cris Eide, retail marketing director for the Jennie-O Turkey Store. “The show emphasizes how you can live a balanced, healthy lifestyle by making small changes to your diet, and Jennie-O Turkey Store products help you do that.”

This season, the brand has meshed with the program in several new ways. The relationship culminates with a special 30-second television commercial during the May 12 series finale in which the company gives away 25,000 coupons worth $5 off Jennie-O products, which should inspire viewers to eat turkey if they want to begin a healthier diet.

The commercial urges viewers to go to a Web site (www. Jennie-o.com) where they can sign up for a recipe booklet called “Savor Flavor: A Guide to Sensible, Healthy Living.”

In addition to recipes, the booklet includes practical lifestyle tips for people who want to stay healthy and active.

The booklet includes the $5 store coupon.

When the recipe booklets and coupons run out, the company will offer a downloadable version online at its Web site.

As part of Jennie-O’s sponsorship of “The Biggest Loser,” its turkey products have been integrated into two of this season’s episodes.

In one, which aired March 24, Jennie-O All-Natural Marinated Turkey Tenderloins were used at trainer Bob Harper’s poolside cookout.

On May 5, a contestant who won a $25,000 kitchen makeover found that her new refrigerator was stocked with products from the Jennie-O Turkey Store.

During the May 5 episode, contestants made mini chipotle-spiced turkey meat loaves using Jennie-O extra lean ground turkey.

The company also has been running a series of four 30-second television commercials since April 21.

In addition, Jennie-O has been promoting its partnership with the show with special labels that have appeared on 6 million packages of its lean and extra lean ground turkey.

The company also will be sending lifestyle tips and recipes to people who sign up with the Biggest Loser Club online at www.biggestloserclub.com.

Leave a comment

Comments 106

Linda Edison

user-pic

I would like to get the receipe for the mini meat loafs

user-pic

Thank you for this cool post. I will be sure to check out your blog more often.

user-pic

Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

user-pic

Informative information and excellent posts you have!

user-pic

Talking about the stock exchange is always interesting and enlightening. I'll wait for the next posting. Thank you.

user-pic

I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

user-pic

Sorry for the huge review, but I'm really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it's the right choice for you.

user-pic

Great information that is much appreciated. Thank you for providing such interesting content in my quest to lose the flab.

user-pic

That's great.very helpful,thanks a lot

user-pic

That's great.very helpful,thanks a lot

user-pic

Talking about the stock exchange is always interesting and enlightening. I'll wait for the next posting. Thank you.

user-pic

Thanks for your helpful Post, I hope you have a good day!

user-pic

Really nice post here - I don't know why you don't just get the most out of these tools whilst they are free.

user-pic

Excellent read, I just passed this onto a colleague who was doing a little homework on that. And he in fact bought me lunch because I found it for him

user-pic

very good article,thans for your sharing

user-pic

Excellent read, I just passed this onto a colleague who was doing a little homework on that. And he in fact bought me lunch because I found it for him

user-pic

I truly appreciate you taking the time to post this. I really liked reading it and am looking forward to more posts from you! Keep 'em coming.

user-pic

Talking about the stock exchange is always interesting and enlightening. I'll wait for the next posting. Thank you.

user-pic

Well, the post is actually the freshest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates.

user-pic

I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

user-pic

How are you, You might want to know that this blog is not displaying properly on the Samsung Slider. Besides, I’m now browsing this page on my pc, thank you

user-pic

The girls are crazy about the use of Knockoff Handbags with style and fashion. In particular, the bags in the world that good, the personality of a child provides supplementary demanding. To facilitate the needs of these young girls, many people began, the company handbags Juicy Couture. These cases are a good source to make a donation to a sister, friend, daughter and wife.

user-pic

Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

user-pic

Neat blog layout! Very easy on the eyes.. i like the colors you picked out

user-pic

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog like this one these days.. :)

user-pic

Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

user-pic

Interesting thoughts here. I appreciate you taking the time to share them with us all. It's people like you that make my day :)

user-pic

Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

user-pic

This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

user-pic

Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

user-pic

Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

user-pic

Amazing freakin blog here. I almost cried while reading it!

user-pic

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog like this one these days.. :)

user-pic

Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

user-pic

Great blog!! You should start many more. I love all the info provided. I will stay tuned :)

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

user-pic

Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

user-pic

Great information that is much appreciated. Thank you for providing such interesting content in my quest to lose the flab.

user-pic

Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

user-pic

High quality info here! Keep up the great work. I love the feelings being expressed.

user-pic

Well, not totally sure about it btw...

user-pic

This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

user-pic

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog like this one these days.. :)

user-pic

Kudos for the great article. I am glad I have taken the time to learn this.

user-pic

I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I'm very very impressed.

user-pic

keep

user-pic

You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!

user-pic

Another option is to go in the mail. The problem is that it is not prepared to accept many companies, mail order for its replica handbags. Therefore, if we are worth investing in a position somewhat in the two previous options to be found, you can access this option. Note that this option might also be more expensive. But on the positive side, you can be sure the quality is good. In most cases, you may be able to get the best replica handbags in this way.

user-pic

Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

user-pic

Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

user-pic

Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

user-pic

Yes, exactly. If you are Designer Luxury Handbags , there is certainly no chance of a failure mode, as they occur.

user-pic

Not everyone has the opportunity to own designer Faux Handbag, but they do not want to be following the trend, and fashion. What they have done is to find a replica handbags. Well, the prices much cheaper, sometimes you can not see the difference between authentic replica handbags y. Even a professional has trouble making a difference because they are now good.

user-pic

Amazing freakin blog here. I almost cried while reading it!

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

user-pic

This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

user-pic

I cant believe the NHL is going to risk losing one of the best players in his prime to the nHLwholesale cheap nhl nfl jerseys

user-pic

Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

user-pic

Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

user-pic

Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

user-pic

This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

user-pic

High quality info here! Keep up the great work. I love the feelings being expressed.

user-pic

Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

user-pic

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks

user-pic

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog like this one these days.. :)

user-pic

Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

user-pic

Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

user-pic

Kudos for the great piece of writing. I am glad I have taken the time to read this.

user-pic

Kudos for the great piece of writing. I am glad I have taken the time to read this.

user-pic

Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

user-pic

I agree with your thoughts here and I really love your blog! I've bookmarked it so that I can come back & read more in the future.

user-pic

I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I'm very very impressed.

user-pic

Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

user-pic

You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!

user-pic

This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like 'Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of "neighbors" will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune "Social" is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

user-pic

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks

user-pic

Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

user-pic

I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up :)

user-pic

Credit for the great blog post. I am glad I have taken the time to read this.

user-pic

Thanks for your insight for the great posting. I am glad I have taken the time to see this.

user-pic

You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!

user-pic

I am happy to discover so lots of useful information now into the post, we require increase further methods in this regard, thanks for sharing

user-pic

I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

UGG Australia

user-pic

Fantastic story! Ive been searching google for quite a few hours searching for applicable information on th is, they definitely want to position your site on the primary page!

user-pic

I'm not really very experienced in IT. Would you tell me is your site running wordpress or other?

user-pic

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks

user-pic

Interestingly, the market has an influx of Louis Vuitton Designer Replica Handbags according to the wishes of the people looking to view their favorite original imitation brand bags. How to be realistic, you will find the public demand justified replicas.

user-pic

what a waste of cash for all of these!

user-pic

With so many different types to choose from, you can choose one of them for the opportunity to choose and enjoy their use without worry about disk space or to collect ten different things in one hand.

user-pic

Unless you are very rich, we could never really afford this bag, without some of the key issues that have to do. However, these days our dreams of these fashion accessories are over. Today we get exactly the same quality and appearance, coach, Balenciaga, at prices to do the love.

user-pic

I typically don’t respond on sites but you have a few high-quality comprehensible material.

user-pic

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks

user-pic

Thanks for that information?- appreciated?- been reading for awhile, and just desired to let you understand I continue to enjoy your writing.

user-pic

Amazing freakin blog here. I almost cried while reading it!

user-pic

Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

user-pic

On the dayStill not sure what's going on? Look for tell tale signs: