Google’s TV Data Nothing New

May 6, 2009  •  Post A Comment

Google, which has been tracking Dish Network viewers for more than a year, hasn’t found anything groundbreaking in its data, Advertising Age reports. For instance, Google found that commercial breaks scheduled on the hour and half-hour keep fewer viewers tuned in and that almost no one records cable-news shows, findings that are consistent with Nielsen Media Research and other set-top-box data, the trade magazine says.
—Aimee Picchi

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