Logo

‘Biggest Loser’ Talks Turkey for Jennie-O

May 6, 2009  •  Post A Comment

“The Biggest Loser” has proven to be a big winner for Jennie-O Turkey Store.
The NBC series, which chronicles the efforts of overweight people trying to reduce their size and improve their health, might not seem the most appetizing place to advertise a food product. But the producers of Jennie-O turkey are promoting the product as part of a low-fat, nutritious regimen. And they’re promoting recipes using turkey to make it easier to swallow for eaters trying to be careful about what they’re consuming.
Jennie-O Turkey has been a sponsor of “The Biggest Lower” for four consecutive seasons. It is the exclusive protein brand on the reality series and has been integrated into episodes in a number of ways. Jennie-O also has Internet tie-ins with the program.
“Our partnership with ‘The Biggest Loser’ is a perfect fit for Jennie-O, and we’ve had great success with it every season,” says Cris Eide, retail marketing director for the Jennie-O Turkey Store. “The show emphasizes how you can live a balanced, healthy lifestyle by making small changes to your diet, and Jennie-O Turkey Store products help you do that.”
This season, the brand has meshed with the program in several new ways. The relationship culminates with a special 30-second television commercial during the May 12 series finale in which the company gives away 25,000 coupons worth $5 off Jennie-O products, which should inspire viewers to eat turkey if they want to begin a healthier diet.
The commercial urges viewers to go to a Web site (www. Jennie-o.com) where they can sign up for a recipe booklet called “Savor Flavor: A Guide to Sensible, Healthy Living.”
In addition to recipes, the booklet includes practical lifestyle tips for people who want to stay healthy and active.
The booklet includes the $5 store coupon.
When the recipe booklets and coupons run out, the company will offer a downloadable version online at its Web site.
As part of Jennie-O’s sponsorship of “The Biggest Loser,” its turkey products have been integrated into two of this season’s episodes.
In one, which aired March 24, Jennie-O All-Natural Marinated Turkey Tenderloins were used at trainer Bob Harper’s poolside cookout.
On May 5, a contestant who won a $25,000 kitchen makeover found that her new refrigerator was stocked with products from the Jennie-O Turkey Store.
During the May 5 episode, contestants made mini chipotle-spiced turkey meat loaves using Jennie-O extra lean ground turkey.
The company also has been running a series of four 30-second television commercials since April 21.
In addition, Jennie-O has been promoting its partnership with the show with special labels that have appeared on 6 million packages of its lean and extra lean ground turkey.
The company also will be sending lifestyle tips and recipes to people who sign up with the Biggest Loser Club online at www.biggestloserclub.com.

95 Comments

  1. I would like to get the receipe for the mini meat loafs

  2. Thank you for this cool post. I will be sure to check out your blog more often.

  3. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  4. Informative information and excellent posts you have!

  5. Talking about the stock exchange is always interesting and enlightening. I’ll wait for the next posting. Thank you.

  6. I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

  7. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  8. Great information that is much appreciated. Thank you for providing such interesting content in my quest to lose the flab.

  9. That’s great.very helpful,thanks a lot

  10. That’s great.very helpful,thanks a lot

  11. Talking about the stock exchange is always interesting and enlightening. I’ll wait for the next posting. Thank you.

  12. Thanks for your helpful Post, I hope you have a good day!

  13. Really nice post here – I don’t know why you don’t just get the most out of these tools whilst they are free.

  14. Excellent read, I just passed this onto a colleague who was doing a little homework on that. And he in fact bought me lunch because I found it for him

  15. very good article,thans for your sharing

  16. Excellent read, I just passed this onto a colleague who was doing a little homework on that. And he in fact bought me lunch because I found it for him

  17. I truly appreciate you taking the time to post this. I really liked reading it and am looking forward to more posts from you! Keep ’em coming.

  18. Talking about the stock exchange is always interesting and enlightening. I’ll wait for the next posting. Thank you.

  19. Well, the post is actually the freshest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates.

  20. I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

  21. How are you, You might want to know that this blog is not displaying properly on the Samsung Slider. Besides, I’m now browsing this page on my pc, thank you

  22. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  23. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  24. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  25. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  26. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  27. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  28. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  29. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  30. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  31. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  32. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  33. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  34. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  35. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  36. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  37. High quality info here! Keep up the great work. I love the feelings being expressed.

  38. Well, not totally sure about it btw…

  39. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  40. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  41. Kudos for the great article. I am glad I have taken the time to learn this.

  42. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  43. keep

  44. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  45. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  46. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  47. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  48. Amazing freakin blog here. I almost cried while reading it!

  49. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  50. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  51. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  52. I cant believe the NHL is going to risk losing one of the best players in his prime to the nHLwholesale cheap nhl nfl jerseys

  53. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  54. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  55. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  56. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  57. High quality info here! Keep up the great work. I love the feelings being expressed.

  58. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  59. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  60. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  61. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  62. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  63. Kudos for the great piece of writing. I am glad I have taken the time to read this.

  64. Kudos for the great piece of writing. I am glad I have taken the time to read this.

  65. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  66. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  67. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  68. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  69. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  70. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  71. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  72. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  73. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  74. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  75. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  76. Credit for the great blog post. I am glad I have taken the time to read this.

  77. Thanks for your insight for the great posting. I am glad I have taken the time to see this.

  78. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  79. I am happy to discover so lots of useful information now into the post, we require increase further methods in this regard, thanks for sharing

  80. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  81. Fantastic story! Ive been searching google for quite a few hours searching for applicable information on th is, they definitely want to position your site on the primary page!

  82. I’m not really very experienced in IT. Would you tell me is your site running wordpress or other?

  83. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  84. what a waste of cash for all of these!

  85. I typically don’t respond on sites but you have a few high-quality comprehensible material.

  86. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  87. Thanks for that information?- appreciated?- been reading for awhile, and just desired to let you understand I continue to enjoy your writing.

  88. Amazing freakin blog here. I almost cried while reading it!

  89. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  90. On the dayStill not sure what’s going on? Look for tell tale signs:

  91. Merely wanna remark on few general things, The website design and style is perfect, the written content is real good. “Believe those who are seeking the truth. Doubt those who find it.” by Andre Gide.

    https://bacpolska.pl/wynajem/podesty-teleskopowe-spalinowe/

  92. This would be the proper weblog for wants to find out about this topic. You realize a great deal its nearly hard to argue on hand (not too When i would want…HaHa). You actually put a brand new spin with a topic thats been discussing for a long time. Wonderful stuff, just fantastic!

    http://buyincoins-coupons.com

  93. Trampoline pliable avec filet?

    http://www.trampolines-loisirs.fr

Leave a Reply to joseph Cancel Reply

Email (will not be published)