Overall upfront advertising sales for broadcast and cable networks collectively declined for the first time since the 2009-10 season, when the TV industry was hit by the recession, according to The Hollywood Reporter.
NBC was the only broadcast network to see a boost from the 2013-14 season, the story notes. Across the networks, prime-time commitments slipped 6.2% to $18.13 billion, the piece reports, citing Media Dynamics.
“Broadcast fared the worst, down 7.7 percent, while cable fell 4.7 percent,” the story reports. “For cable, that marks the first drop after a four-year growth spurt. Still, CPMs (cost per thousand viewers) are increasing — as much as 8 percent for NBC, which was No. 1 last season in the 18-to-49 demo and has the Super Bowl in 2015. NBC is the only network to not post a loss this selling season, booking $2.52 billion in commitments — a 12 percent jump from the prior year.”