“Turner Broadcasting has named Jennifer Dorian general manager of Turner Classic Movies (TCM), it was announced today by Coleman Breland, President of Turner Network Sales (TNS), to whom she will report,” Turner Broadcasting has announced.
It’s the confirmation of a story we first read about last fall in the web publication “Cinematically Insane.”
That publication wrote at the time “Effective immediately, Jennifer Dorian, previously the chief strategy officer for Turner Entertainment Networks, takes on the position of general manager of TCM, a role formerly filled by Jeff Gregor. Whereas Gregor managed the channel in addition to his responsibilities as chief marketing officer for sister networks TNT and TBS, Dorian will be dedicated solely to TCM, which will remain based in Atlanta.”
A TCM spokesperson confirmed all of that to us today, noting that Gregor continues with the company as CMO of TNT and TBS. Under Turner’s recent reorg, TCM is no longer part of the same group at TBS and TNT.
Today’s press release continues, “Additionally, Genevieve McGillicuddy has been promoted to vice president of brand activation and partnerships for TCM, up from senior director, reporting into Dorian. Both are based in Atlanta.
“In her new role, Dorian, who most recently served as chief strategy officer for Turner Entertainment Networks, is charged with growing and developing the TCM brand by implementing strategic, innovative and revenue-generating business initiatives that secure the network as a preeminent lifestyle brand. Dorian’s oversight includes implementation of dynamic and immersive brand extensions such as TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, spearheading revenue-generating initiatives through licensing partnerships and e-commerce, and enhancing TCM’s value to its affiliate partners as well as cultivating its passionate fan base.
“….In her elevated role, McGillicuddy is responsible for leading the development and implementation of all brand activation initiatives including sponsorships, licensing, and merchandising, as well as brand and retail partnerships, in order to generate awareness, audience reach and revenue opportunities for TCM. She also serves as managing director of the TCM Classic Film Festival.”