‘Today’ vs. ‘GMA’: Who Won July Sweeps?

Aug 7, 2015  •  Post A Comment

Results are in for the July sweeps period in the always contentious battle between NBC’s “Today” show and ABC’s “Good Morning America,” with NBC sending out a press release declaring “Today” No. 1.

“Today” claimed a win over “GMA” by a razor-thin margin in the target news demo of viewers 25-54, averaging 1.533 million viewers to 1.532 million for “GMA.” “CBS This Morning” was third with 900,000.

NBC noted that its win in the key news demo was “Today’s” first July sweeps victory in three years.

The ABC morning show, however, came out on top in total viewers by a significant margin, averaging 4.468 million to 4.076 million for NBC, with CBS again third, averaging 3.156 million.

NBC noted that it has closed the gap in total viewers. In its press release, the network said: “‘Today’ narrowed the total viewer gap with ‘GMA’ by 298k (43%) versus July 2014 levels. The gap was just 392k in July 2015 versus 690k in July 2014.”

In another important demo, viewers 18-49, NBC had a little cushion over ABC. “Today” averaged 1.122 million in the demo, followed by “GMA” with 1.050 million and “CBS This Morning” with 639,000.

today show-title-cast-2014


  1. Four hours of the Today Sow are two hours too many.

  2. 18-49 does not matter. 25-54 demo in news. “Today” may have a younger audience..or not. Lol.

  3. Today sucks. We’ve been watching cbs this morning…much much better show. Actual news..

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