With Media Always On Everywhere, What’s Next?
New 4A’s President-CEO Hill Sees Group Confronting Changes in Media Use, Reach
Daily Archives : Mar 2, 2008
Obama’s Spending a Boon to Stations
Texas, Ohio Outlets Get Unexpected Windfall From Dems
Innovative Campaigns Make Most of Media
Initiative’s Activations Seek to Engage Consumers in Relevant Promotions, Ads
Selling a Serial Killer
Showtime Network’s highest priority of 2007 was the launch of original series “Dexter,” a criminal drama about a Miami forensics expert by day and vengeful serial killer by night (but you’ll like him). The launch plan leveraged the cable net’s…
The Player: Tom Frank, CEO of Akimbo
Digital Dealmakers
The Insider : DISS ‘N’ DAT
A Little Writin’ Vote Despite the pocket-book issues that led to their 3 1/2-month strike, fewer than half of the estimated 10,500 eligible Writers Guild of America members actually voted on the agreement that settled the dispute. So says data…
Looking Back to 1st Gathering
O. Burtch Drake Reflects on the Success of the Media Conference He Launched 14 Years Ago
Video Search From a TV Network Perspective
As consumers increasingly use and search for video online, some television networks are refining how they structure their Web sites so they can optimize video viewing. For instance, Lifetime layers video throughout its Web site rather than just posting clips…
TV Central in Mixology of Multimedia
Medium Generates Most Consumer Response, Triggers Online Search
Guest Commentary: The Digital Transition Is Cable’s Big Opportunity
Stop me if you’ve heard this one: “It was the best of times, it was the worst of times…” OK, so maybe the cable industry isn’t exactly “A Tale of Two Cities,” but it sure feels that way lately. At…