The sky’s the limit when it comes to product integration on the Internet. For sponsor Southwest Airlines, production company Madison Road Entertainment staged a standup comedy tryout aboard a regularly scheduled flight from Los Angeles to Las Vegas during its…
Donald Trump has nothing on Jackie Kulesza. Just across the Chicago River where Mr. Trump is building a 92-story hotel and apartment complex, Ms. Kulesza buys billions of dollars worth of television advertising for clients as VP and broadcast activation…
MTV’s college network, MTV U, will be running special mental health programming this month aimed at reducing the stresses that lead to student suicides. The channel’s campaign, “Half of Us,” features musicians talking about how they have dealt with depression…
Among African American households, “American Idol” was a bigger prize than the Oscars, according to data from Nielsen Media Research. The following chart shows the top-rated shows in African American households for the week ending Feb. 24. Program Network Rating…
Crown Media Holdings renewed its distribution agreement with DirecTV for Hallmark Channel and Hallmark Movie Channel. Financial terms of the multi-year deal were not disclosed. DirecTV also has the right to distribute the high definition version of Hallmark Movie Channel….