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Monthly Archives : April 2008

Rice Takes Reins at UTA TV Department

United Talent Agency named Matt Rice as head of the agency’s television department in the wake of the departure of Sue Naegle, who was named president of HBO Entertainment earlier today. Mr. Rice has been a partner at UTA since…

Naegle Named President of HBO Entertainment

HBO, looking to regain its position as a hot programming network, named Sue Naegle as president of HBO Entertainment. Ms. Naegle has been co-head of the television department at United Talent Agency. She was responsible for packaging TV series including…

Playhouse Disney Launches in Latin America

Disney and ESPN Media Networks Latin America will launch a Latin American version of preschool program channel Playhouse Disney Channel. As of June 1, the network will be available to 3 million paid TV subscribers in Argentina. “The launch of…

College Presidents Criticize Quantity of Alcohol Advertising During NCAA Broadcasts

More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting that college sports and beer advertising are “a bad mix.” The letter cites the…

New View on Digital Video

Digital viewing hasn’t become a threat to more traditional ways of watching television programming, according to a new study by OTX Research. “What we’re seeing is that the effect of video being offered on alternative devices—primarily the PC, but there’s…

Client Is a Family Affair for Knecht

Karla Knecht’s work sometimes comes home with her. As VP and strategy director at Starcom on the Applebee’s account, Ms. Knecht says agency and client work closely together and enjoy a pure partnership. “We’re not just partners with marketing, we’re…

More Pam Coming to E!

Maybe we haven’t seen enough of Pamela Anderson on TV. E! Entertainment said it will launch a reality series going inside the life of Ms. Anderson, the former Playboy model and “Baywatch” star and breast augmentation surgery exemplar. “Pamela Anderson…

Chart: 2007 Broadcast Network Product Placement

Nielsen says product placements in prime-time broadcast network programs rose 13% in 2007 from the previous year. Fox’s “American Idol” was again the show with the most product-placement occurrences, with 4,349, up from 4,086 in 2006. In all, the 10…

Interactive Emmys Presented at Mip

Scandinavia took home some of the major Interactive Emmy Awards, presented by the International Academy of Television Arts & Sciences, at this year’s Mip gathering in Cannes. Among the winners were Finland’s children’s program “Staraoke,” named best interactive program, and…

Producer Seeks Stars for ‘ER’ Final

NBC will close the doors of “ER” after its 15th and final season, according to USA Today. Series regulars Maura Tierney and Goran Visnjic, who did not renew their contracts for a full year, will exit early in the season….