Playhouse Disney Launches in Latin America

Apr 9, 2008  •  Post A Comment

Disney and ESPN Media Networks Latin America will launch a Latin American version of preschool program channel Playhouse Disney Channel. As of June 1, the network will be available to 3 million paid TV subscribers in Argentina.
“The launch of Playhouse Disney Channel in the region is extremely important for our company,” said Diego Lerner, Walt Disney Co. Latin America president. “It represents an essential component of our strategy—to expand distribution of all our Disney content to families in the region.”
Playhouse Disney Channel will feature 24-hour programming seven days a week aimed at children ages 2 to 5. It joins Disney offerings Disney Channel and Jetix in Latin America; they are seen in 19 countries in the region.
The new offerings will be available over Cablevision, Multicanal and Teledigital basic subscriptions. Three feeds will broadcast the station across Latin America. The north and south feeds will cover Spanish-speaking countries while the Brazil feed will broadcast in Portuguese.


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