Los Angeles-based NextMedium is hoping to streamline the product placement process, the Los Angeles Times reports. The company pairs up television shows and music videos seeking advertisers with brands that want to have their product featured in entertainment programs and…
TV Azteca will begin airing a U.S. Hispanic version of “Desperate Housewives” on Canal 13 beginning June 9, Daily Variety reports. The program, titled “Amas de Casas Desesperadas,” is produced by Disney Latin America, which also plans to produce local…
Rick Gomez has been cast as a bar owner in ABC’s “Cupid” remake from original creator Rob Thomas, the Hollywood Reporter says. Gail O’Grady will play a cutthroat attorney in Dave Hemingson’s untitled drama pilot for ABC, the newspaper says….
Keke Palmer will star in Nickelodeon’s live-action pilot “True Fashion,” the Hollywood Reporter says. Palmer will play a 15-year-old who heads the teen division of a fashion label and finds that corporate life is a lot like high school, the…
NBC Universal, working with the Nielsen Co., has created a new set of sales metrics to help advertisers target ad messages to users of their product, rather than the traditional demographic targets, the companies said. The companies said they are…
One of the top local-broadcast media buyers, Kathy Crawford of MindShare, plans to retire at the end of June after more than 30 years in the industry, the agency said. Ms. Crawford has been president of local broadcast since joining…
A fire blazed on Universal Studios’ Hollywood lot, destroying street sets recently used in TV show “Monk,” “Crossing Jordan” and “House,” according to the Associated Press. The fire also burned 40,000 to 50,000 video and film reels with footage from…
With “Sex and the City” scoring at the box office, Kim Cattrall is returning to HBO in a comedy project, the Hollywood Reporter says. The actress is set to star in and executive produce an adaptation of the British comedy…
CBS’s mixed-martial arts bout had ratings 36% higher than the most recent season’s average Saturday night, likely leading the network to audience-viewing leadership on May 31, Daily Variety reports. “Elite XC Saturday Night Fights” more than doubled season ratings among…
When Time Warner spins off its cable operations, it will put Time Warner Cable chief Glenn Britt saddled with debt with new competitors invading its territory, the Wall Street Journal says. Mr. Britt says that if cable content moves to…