Spending on advertising in syndicated television shows jumped during a first quarter that overall showed little growth. Total measured ad spending rose 0.6% in the first quarter of 2008, compared to the same period in 2007, according to new data…
Fox cable outlet FSN will telecast 31 national games Big 12 and Pac-10 college football games this fall. Beginning Thursday, Aug. 28, FSN will air college football matchups and analysis in high definition, with 18 Big 12 football games and…
Bravo’s “Top Chef” is cooking up an offspring. The network said it is developing “Top Chef Junior,” an eight-episode series in which teens will take on culinary challenges, just like their grown-up counterparts on the top-rated cooking show. The network…
2007-08 vs. 2006-07
Walt Disney unit ABC is likely to alter the online version of its Charles Gibson-anchored World News” broadcast because of lagging page views, the Wall Street Journal reports. The “World News” Web page last Monday attracted less than 2% of…
Old-fashioned media planning is dead, declares MediaVest’s Lisa Donohue. What’s replacing it? At MediaVest, at least, it’s called Truth and Design. Ms. Donohue, president of MediaVest’s Truth and Design Group, got to revamp the way the agency approached its strategic…
Keith Olbermann’s “Countdown” on MSNBC beat Bill O’Reilly’s “O’Reilly Factor” on Fox News Channel last week in ratings among viewers 25 to 54 years old or the first time, causing Mr. Olbermann to delay a planned vacation, the New York…
Oprah Winfrey has had talks with MTV Networks CEO Judy McGrath about joining her self-empowerment network OWN, which is set to debut in 2010, Web site DeadlineHollywoodDaily.com reports. Ms. McGrath has worked for the Viacom unit for 27 years, the…
U.S. daily video viewing, which includes television, video games and clips on personal computers, will jump about a third to eight hours by 2013, TelevisionWeek reports, citing a study by Solutions Research Group. Video viewing on computers, mobile and other…