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Daily Archives : Jul 29, 2008

Viewers Sub TVs With Web

A study conducted by Integrated Media Measurement Inc. found that about half of those viewers who consume TV programs online are using the Internet as a substitute for watching shows on TV, AdAge reports. The other 50% use the Web…

Nick Orders Up ‘True Jackson’

Nickelodeon has ordered 20 episodes of “True Jackson, VP,” Daily Variety reports. The new series, which joins the network’s “TeeNick” lineup, stars Keke Palmer as the 15-year-old head of a fashion label’s youth division, the newspaper says. —Vlada Gelman

Fox to Intro ‘Secret Millionaire’ Dec. 3

Fox will premiere reality show “Secret Millionaire” on Dec. 3 with a two-hour episode, Daily Variety reports. Four additional episodes will air in December, preempting Wednesday comedies “’Til Death” and “Do Not Disturb” for three weeks and bumping “Kitchen Nightmares”…

Nick Plans ‘Avatar’ MMO Game

Nickelodeon will launch a massively multiplayer online (MMO) game for the show “Avatar: The Last Airbender” in September, Online Media Daily reports. The MMO game, “Avatar: Legends of the Arena,” will be available in 10 languages across 81 markets, with…

Wednesday Night Gets Competitive

The battle for ratings on Wednesday nights this fall will be a tight race, Media Life magazine reports. ABC’s Wednesday lineup of sophomore series is not expected to beat CBS in households and total viewers, but Carat’s Senior VP of…

‘L&O: SVU’ Premiere Lines Up Guest Stars

Luke Perry, Julie Bowen and Sara Gilbert will guest star in the season premiere of “Law & Order: SVU,” Entertainment Weekly reports. Perry and Bowen will play a couple accused of abusing their foster child, with Gilbert playing the child’s…

DirecTV Answers SOS Calls

DirecTV would like to make more deals to save broadcast shows, as it has done with “Passions” and “Friday Night Lights,” in order to retain subscribers and attract new customers, Broadcasting & Cable reports. Eric Shanks, DirecTV’s executive VP of…

McGraw-Hill’s Broadcast Revenue Slips

Revenue for McGraw-Hill’s broadcasting group dipped 1% to $26.5 million in the second quarter of 2008 compared with last year, TVNewsday reports. While the group saw gains in political advertising, local and national advertising was down, the Web site notes….

Russert’s Replacement Speaks

Mark Whitaker will replace the late Tim Russert as NBC News’ Washington bureau chief, TVWeek reports. Whitaker, a senior vice president at the division, says he’s going to take time to get his feet wet in the job before making…

Verizon FiOS Growth Slows

Subscriber growth at telecommunications company Verizon’s FiOS fiber-optic TV service slowed during the second quarter, TVWeek says. A cutback in promotions combined with fewer defections by customers of satellite and cable companies may account for the FiOS slowdown, the newspaper…